Heading about our whole solution
Achieve higher conversion and fewer failures with a frictionless, personalised payment experience.

Benefits of our whole solution
Leading the Open Banking revolution.
Increase conversion
Creating intuitive, user-friendly payment experiences tailored to meet the needs of businesses and consumers alike.
Spend less for great payments
Creating intuitive, user-friendly payment experiences tailored to meet the needs of businesses and consumers alike.
Customer First
Creating intuitive, user-friendly payment experiences tailored to meet the needs of businesses and consumers alike.
Personalise payments
Creating intuitive, user-friendly payment experiences tailored to meet the needs of businesses and consumers alike.
Open Banking pioneers
Every idea starts with a problem. Ours was simple: Online payments were too complicated. The idea became a reality in the year of 2008, with three founders located in Stockholm.
Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

Early development
In the heart of Stockholm, Sweden, a small team of entrepreneurs — Carl Wilson, Joel Jakobsson, and Lukas Gratte — recognized the potential to create a seamless connection between consumers and merchants through direct bank transfers, eliminating the need for credit cards and unnecessary middlemen slowing down the process.
The innovation started out as a Pay-out product with a P2P.
- Founded March 2008
- Instant payouts (B2C)
- P2P
- Pay-inn (C2B) 2010

The most intelligent data engine ever seen in payments
Trustly Azura triangulates data to unlock greater levels of speed, convenience and reliability for every transaction
Click once, and Azura remembers
Modernise recurring payments with the automated “set-it-and-forget-it” experience that’s error-free.

Multi-currency support

Instant transaction verification

Securely and effortlessly
Leverage all the right data points to drop your fraud risk to 0.012%.
No manual entry
Improve cash flow and boost loyalty with instant refunds, deposits and settlements.
All you can get
A complete open-banking solution for your business
Trustly is not an app. It's a button you tap in a checkout to make a payment from your online bank. No card needed.
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Proven reliability
275m
+
Transactions are handled annually

Connecting over 9k merchants across 33 markets with 650m consumers

Efficient processing
$93 billion
Annual payments processed
Case Studies
Bank-grade security for every transaction

We use top-tier encryption, comply with GDPR, and are TÜV Saarland accredited—the gold standard for partner and consumer protection.

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Raise conversion today with fast, frictionless payments.
Get in touch with our sales team to explore how we can help you meet goals and transform your payment experience.
