The global leader in A2A payments

Trustly made history as one of the first companies in Europe to introduce automated Instant Payments, later named Payment Initiation Services (PIS) by the European Commission and the ECB. This groundbreaking innovation transformed consumer-to-business transactions, making them faster, more secure, and seamless. But Trustly’s impact didn’t end there. When the EU Commission proposed a revised payment service directive, PSD2, the company contributed with its expertise and experience, helping shape the open banking parts of the regulation. PSD2 regulated Open Banking and also unlocked new opportunities for innovation within the financial industry.

• Introduced Instant Payments (PIS) for streamlined consumer-to-merchant transactions.
• Expanded the network to millions of European bank accounts.
• Played a pivotal role in contributing to PSD2 and accelerating Open Banking innovation.

Trustly focused on making payments seamless, for the end-user and merchant alike. From the introduction of Direct Debit for recurring payments to simplifying account verification, each innovation prioritised user convenience. By 2018, Trustly’s growing network connected over 100 million bank accounts across Europe.

• Launched Trustly Direct Debit in Sweden to enhance recurring payment success rates.
• Delivered Pay N Play, a combined onboarding and deposit solution.
• Expanded operations with new offices and bolstered European market reach.

The merger with American PayWithMyBank marked the start of Trustly’s global expansion. This partnership united the leading Open Banking innovators in Europe and the US alike, creating an unmatched global payment leader.

• Merged with PayWithMyBank to form a global Open Banking platform.
• Unveiled Pay Your Invoice, simplifying invoice and bill payments.
• Introduced Guaranteed ACH Payments (US), the first guaranteed Open Banking payments system in the U.S.

Trustly’s innovation brought Open Banking into everyday life. Innovations like Scan and Pay brought QR-code payments to in-store checkouts, while powerful anti-fraud tools enhanced security. Our acquisition of Ecospend further cemented our leadership in the UK, unlocking full bank connectivity in one of Europe’s fastest-growing Open Banking markets.

• Introduced Scan and Pay for in-store Open Banking payments.
• Enhanced compliance with Affordability and Anti-Fraud Tools.
• Rolled out Recurring Payments UK to optimize subscription models.
• Acquired Ecospend, enabling full connectivity and improved A2A payments in the UK.

Trustly continues to lead the way as a pioneer in the payments industry. By partnering with SlimPay, we’ve reinforced recurring payment solutions across southern Europe. Meanwhile, Azura, our latest innovation, is revolutionizing how merchants manage payments with data-driven insights. Recognized by CNBC as one of the world’s top 250 fintech companies in 2024, Trustly is setting the gold standard for modern payment solutions.

• Launched Trustly Azura, a groundbreaking data-driven engine for A2A payments.
• Partnered with SlimPay, enhancing expertise in recurring payments.
• Listed among CNBC’s Top 250 Fintech Companies.