Fitness24Seven and Trustly partner to simplify membership registration and payments

'Trustly is a pioneer in its field, putting user convenience first—just like we do. That makes them the perfect partner for this collaboration'

Fitness24Seven is taking the next step in its digital journey by partnering with Trustly. The collaboration ensures a more seamless payment process, allowing consumers to activate payments without having to go through their bank—something that has historically led to unnecessary reminders and missed payments.

At the end of last year, Trustly announced its partnership with BRP Systems, a leading software provider for the fitness industry. The partnership with Fitness24Seven will be the first to launch. This collaboration makes it easier for new members to register for gym membership payments at Fitness24Seven. With Trustly as a partner, consumers are offered a smoother process where instant payments and direct debit are combined in a single flow.

“We're always looking for new ways to simplify gym memberships. By removing unnecessary features such as a front desk, we have been able to continue offering our members high-quality training at a very competitive price. Trustly is a pioneer in its field, putting user convenience first—just like we do. That makes them the perfect partner for this collaboration," says Cecilia Neverland, Marketing Director at Fitness24Seven.

Trustly’s digital payment solution integrates instant payments and direct debit into a single seamless flow. Since users no longer need to manually set up a direct debit through their bank, the payment experience becomes simpler, faster, and more seamless, ultimately leading to more registered members for Fitness24Seven.

“At Trustly, simplifying payments and making registration easier for users is at the core of our business. We have long been at the forefront of innovation in direct payments, and we are thrilled to provide even more consumers with a frictionless payment experience through our partnership with Fitness24Seven”, says Jeremy Pons, Chief Commercial Officer, Southern Europe at Trustly.

Trustly is a pioneer in Open Banking and a global leader in Pay by Bank solutions, operating in 33 countries with partnerships that include over 12,000 banks. Its services allow consumers to make transactions directly from their bank accounts, offering a safer and more cost-effective alternative to traditional card payments. Since its founding in 2008, Trustly has reshaped the global landscape of direct payments, working with major institutions like HMRC.